Sneaker Lab is the trading name of Dee Dee Retail Limited (UK company number 04457423).
Sneaker Lab collects your information on behalf of Dee Dee Retail Limited, for use by Dee Dee Retail Limited.
We do not pass your personal information on to third parties.
All transactions that you initiate with Dee Dee Retail Ltd. on this web site are confidential. Your name will not be added to any third party mailing lists. By opting in to marketing when placing an order, or subscribing to our newsletter, you are opting in to infrequent, promotional emails from Sneaker Lab only, but you can opt out of these at any time by clicking the unsubscribe link in any of these emails.
Please note, if you do not opt-in to marketing communications, we may still contact you via email or telephone regarding any order you place with us.
We may store name and address details you provide us, as well as your purchasing history, but we never store card details or any highly-sensitive information. All payments are collected by our payment providers (Shopify Payments, Shopify Pay, PayPal, Amazon Pay, Google Pay, Apple Pay and Pay Later with Klarna) and at no point do we ever have access to see the full card details.
The Data Protection Act & GDPR
Under the terms of the Data Protection Act 1998 and the EU General Data Protection Regulation 2018, we have a duty to protect any information we collect from you. It will not be disclosed to any other organisation unless you give explicit permission, or there is a legal obligation to do so. We collect information about you for two main reasons:
To process your online order.
To provide you with the most efficient possible service.
The information collected will be used to personally keep in touch and let you know of any offers, sales or promotions that Sneaker Lab are carrying out (if you have selected to receive these emails/newsletters). You have the right to opt out of email marketing at any time.
Your data may be stored on our systems for 10 years, for the above purposes, or until you withdraw consent for us to process your data.
Right To Request Information & Withdrawal Of Consent
In line with GDPR, you have a right to request a copy of any personal data held by Sneaker Lab at any time, in order to check its accuracy. You also have the right to request removal of all data we hold for you on our systems. Please contact firstname.lastname@example.org should you wish to do this.
Changes To This Policy
We do have relationships with carefully-selected suppliers who may also set cookies during your visit:
- Google Maps. [Cookie name: NNID PREF]
You can manage these small files and learn more about them from the article, Internet Browser cookies- what they are and how to manage them.
We're giving you this information as part of our initiative to comply with recent legislation, and to make sure we're honest and clear about your privacy when using our website.
Visit our retail store
41 Warwick Street
Our opening times
Monday - Saturday: 10am - 5.30pm
Sunday: 11am - 4pm